Deal Announcements

Amazon Acquires Online Diapers Retailer

Tuesday, November 09, 2010 5:54:00 AM PDT | VentureDeal Staff

Jersey City, New Jersey  --  Baby care website will be acquired by for a total consideration of $545 million. is an online destination providing all types of baby care, food, diapers and clothing, among other products.

The company was backed by venture capital firms such as Accel Partners, Bessemer Venture Partners, New Enterprise Associates, Pinnacle Ventures and MentorTech Ventures. 

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