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Tallwave Launches Ethology To Help Digital Marketers

Friday, December 17, 2010 5:17:00 AM PDT | VentureDeal Staff

  Phoenix, Arizona  --  Business accelerator Tallwave has announced the launch of its second portfolio company.

Called Ethology, the company employs a method of scientific analysis to look at consumer behavior patterns.

The new startup has also created a new model called ethosystem, which is a proprietary system of processes, tools, partners and other resources to assist marketers in listening to and studying the desires and interests of their target audiences.

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