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Allurent Attracts $2 Million Series C Venture Capital

Wednesday, February 24, 2010 5:36:00 AM PDT | VentureDeal Staff

Cambridge, Massachusetts  --  eCommerce company Allurent has raised $2 million for its third round of institutional venture capital financing.

Allurent is developing technologies that transform online shopping into an enticing and entertaining experience.

Polaris Venture Partners and others made the investment.  The company said it would use the financing to help grow sales of its on-demand software product.

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