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ExactTarget Releases Social Media Briefing

Thursday, March 18, 2010 5:16:00 AM PDT | VentureDeal Staff

Indianapolis, Indiana  --  Email service provider ExactTarget has published a new executive briefing on how to make social media more effective.

The briefing provides helpful tips for C-level executives on degrading social media into their organization's broader marketing efforts.

Topics include: operationalizing social media marketing, social media testing and optimization and the importance of planning and implementing social media strategies.

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