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SymphonyIRI Unveils Next-Generation Shopper Solutions

Wednesday, March 24, 2010 5:17:00 AM PDT | VentureDeal Staff

San Antonio, Texas  --  Supply chain technology company SymphonyIRI has launched what it calls a next generation solution for CPG customer segmentation and targeting.

Called the Target Advantage, the system is designed to allow customers to target and track customer activity down for household and retailer level.

The application integrates behavioral, psychographic and attitudinal data from multiple sources to apply predictive automated analytics in a short period of time.

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