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Kantar Launches Video Analytics Beta

Wednesday, May 12, 2010 5:00:00 AM PDT | VentureDeal Staff
New York, New York  --  WPP video division Kantar Video has announced the launch of a new set of initiatives in the online and mobile video analytics space.

Called Kantar Videolytics, the service will combine descriptive, behavioral and attitudinal data from customer panels to evaluate program content.

The group is currently rolling out a private beta test version and said that it expects to launch the full public beta in the fall of 2010

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