Technology News

BrightTag Launches Data Rights Management Platform

Tuesday, August 10, 2010 5:17:00 AM PDT | VentureDeal Staff

Chicago, Illinois  --  Data technology company BrightTag as announced the launch of a platform for publishers and marketers.

The application enables customers to control partner tracking tags, protect against data "leakage" and help monetize first party data.

By doing so, websites minimize the cost and complexity of tracking the syndication of their data to numerous other websites.

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