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TRA Launches Media TRAnalytics Upgrade

Friday, September 17, 2010 5:16:00 AM PDT | VentureDeal Staff

New York, New York  --  Web intelligence software company TRA has announced the latest version of its business intelligence software solution.

Called TRAnalytics 2.6, the latest version will match aggregated automobile ownership data with television tuning data.

The company said it worked in partnership with Experian to add the "Auto Market Statistics" and enhanced demographic functionality.

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