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Endeca Launches Mobile Retailing Platform

Tuesday, September 21, 2010 5:16:00 AM PDT | VentureDeal Staff

Cambridge, Massachusetts  --  Search application company Endeca Technologies has announced the launch of a new mobile commerce platform.

Called Endeca Mobile Commerce, the platform allows businesses to use the same tools in their existing website to optimize the user experience for mobile devices.

The advantage to retailers is that they do not have to adopt entirely new technologies or outsource content management in order to expand into the mobile application space.

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