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IDG To Launch Technology Vertical Ad Exchange

Thursday, January 13, 2011 5:16:00 AM PDT | VentureDeal Staff

  New York, New York  --  Advertising network company IDG TechNetwork  said that it will launch what it calls the industry's first private advertising exchange focused on the technology vertical.

Called the Tech Media Exchange, the exchange will enable marketers to perform real-time bidding on advertising in order to reach large, premium technology audiences.

The system will be powered by private exchange technology created by AdMeld.

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