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InsightExpress Launches Real-Time Online Monitoring

Monday, January 24, 2011 5:03:00 AM PDT | VentureDeal Staff
   Stamford, Connecticut  --  Digital marketing research firm InsightExpress has announced the launch of a new dynamic campaign measurement tool.

Called LiveInsights, the system allows brand marketers to monitor their online marketing efforts in real time.

The firm says that the application utilizes a methodology that eliminates the fundamental issues with existing real-time reporting options, i.e., the need for weighting of results.

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