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Jumptap Releases MobileSTAT Report Results

Tuesday, November 22, 2011 5:01:00 AM PDT | VentureDeal Staff
   Cambridge, Massachusetts  --  Mobile advertising company Jumptap has released the findings from its October MobileSTAT report

The main headline from the report is that the Apple iOS platform getting users to upgrade 3x faster than Android platform users do.

Jumptap company video:





The company also noted that location-based targeting almost doubled as the preferred ad targeting method for the month of October.

Demographic results also showed that males, older users and high-income individuals clicked on mobile advertisements at a higher rate than other demographic groups.

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