Technology News

MirriAd Launches Digital Product Placement Portal

Tuesday, November 29, 2011 5:16:00 AM PDT | VentureDeal Staff

   London, UK  --  Digital technology company MirriAd Ltd. has announced the launch of a digital product placement sales portal.

Called the Catalogue, the portal is designed as a platform for promoting branded imagery inventory for digital placement into professional video.

The Catalogue utilizes the company's ZoneSense technology which enables broadcasters and producers to create inventory of visuals along with analytical and marketing data which can then be presented to brands and agencies through the portal.

The technology further provides predictive tools that the company says "can accurately assess exposure type and duration across a TV series."

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