Technology News

Social Media Measurement Suite Launches

Wednesday, November 09, 2011 5:00:00 AM PDT | VentureDeal Staff

   San Mateo, California  --  Digital media technology company announced the launch of what it calls the "first social media measurement suite for brand advertisers."

The purpose of the application suite is to provide brand advertisers provide insight into the impact of their social and digital media campaigns.

The company launched the first two products in the suite, called Social Attitude and SocialLink.

Social Attitude provides insight into key performance indicators through Nielsen's ad effectiveness measurement service polling exposed audiences on Facebook homepages.

SocialLink combines comScore's brand tracking technology with a brand's Facebook page and related search activity to provide information about how their paid campaigns drive audience behavior.

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