Deals & News

Technology News

Social Media Measurement Suite Launches

Wednesday, November 09, 2011 5:00:00 AM PDT | VentureDeal Staff
   San Mateo, California  --  Digital media technology company Brand.net announced the launch of what it calls the "first social media measurement suite for brand advertisers."

The purpose of the application suite is to provide brand advertisers provide insight into the impact of their social and digital media campaigns.

The company launched the first two products in the suite, called Social Attitude and SocialLink.

Social Attitude provides insight into key performance indicators through Nielsen's ad effectiveness measurement service polling exposed audiences on Facebook homepages.

SocialLink combines comScore's brand tracking technology with a brand's Facebook page and related search activity to provide information about how their paid campaigns drive audience behavior.

Email Page  Email Page | Print Page Print Page

Loading

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.