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Specific Media Partners To Launch Shopper Access

Tuesday, December 13, 2011 5:02:00 AM PDT | VentureDeal Staff
   Irvine, California  --  Specific Media has announced a multi-year strategic partnership with Nielsen Catalina Solutions.

The company has launched Shopper Access, which enables advertisers to reach off-line shoppers in the consumer packaged goods category.

The system utilizes data from Nielsen Catalina Solutions, which claims to access more than 60 million households and their purchase behavior.

Shopper Access uses anonymous and aggregated data to provide insights into how advertising influences consumer purchase behavior.

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