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Zappos Launches Apple iPad Digital Lifestyle Magazine

Monday, December 19, 2011 5:13:00 AM PDT | VentureDeal Staff
   Henderson, Nevada  --  Online apparel and footwear company Zappos.com has announced the launch of a digital lifestyle magazine specifically for the Apple iPad platform.

Called Zappos Now, the service will provide editorial-style content on fashion trends and will allow users to shop directly from the application.

In order to incentivize shopping from the app, the company says that all purchases made through it will receive free next day business shipping, with no minimum purchase required.

Zappos claims that since its launch on December 8, the average user is spending over 40 minutes reading the content.

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