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Return Path Publishes Second Global Report

Wednesday, December 7, 2011 5:14:00 AM PDT | VentureDeal Staff
   New York, New York  --  Email certification company Return Path has published its second global report on the impact that mobile is having on email viewing.

The report, which looked data from April to September of this year, showed that mobile e-mail viewership continued to grow by 34% when compared to the previous six-month period.

In addition, the use of iPads to view email jumped 73% during the period.

The report also showed that desktops are the primary mode of accessing email during the week, and mobile/tablets accessing email spike on the weekend. Return Path said that it analyzed data from more than 200 different clients and examined more than 400 million data points for the survey.

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