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Forbes Launches FMX Brand Side Platform

Wednesday, February 23, 2011 5:37:00 AM PDT | VentureDeal Staff

New York, New York  --  Publishing company Forbes Media announced the launch of a new digital marketing platform.

Called Forbes Media Extension (FMX), the platform provides highly defined audience segmentation targets to provide advertisers with access to affluent consumers at scale.

The Forbes Media family includes financial and political publications with an average reach of 25 million persons each month, according to the company.

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