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Tumri Integrates With AppNexus For Dynamic Ads

Friday, March 04, 2011 5:14:00 AM PDT | VentureDeal Staff

  San Mateo, California  --  Advertising optimization company Tumri announced that it has integrated its self-service platform with the AppNexus platform.

The purpose of the integration is to allow AppNexus clients to implement dynamic creative and offer optimization at scale.

"The emergence of real-time bidding has created significant market opportunities across the dynamic display and creative optimization space," said Hari Menon, CEO of Tumri in a company announcement.

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