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Badgeville Bags $12 Million Venture Capital Funding

Thursday, July 14, 2011 5:32:00 AM PDT | VentureDeal Staff

   Palo Alto, California  --  Internet technology company Badgeville has secured $12 million in its series B round of institutional venture capital investment.

Badgeville has created a white label Social Rewards and Analytics Platform that helps enterprises increase loyalty and engagement of their audience.

Norwest Venture Partners and El Dorado Ventures led the round, which included Trinity Ventures. The company said it would use the financing to continue to build out its team and scale its operations.

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