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TRA Touts Receipt Of Second Major Patent

Wednesday, August 17, 2011 5:16:00 AM PDT | VentureDeal Staff

New York, New York  --  Information technology company TRA has announced that it has received a second major patent related to tracking consumer purchase behavior.

The new patent, entitled "Using Consumer Purchase Behavior for Television Targeting," allows the firm to collect anonymous data from households to be used for media planning, ratings analytics and other advertising related purposes.

TRA offers a web-based business intelligence software application that tracks television watching data second by second for over 2 million households.

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