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Tech Marketing Executives Tout Empowered Customers

Friday, September 16, 2011 5:00:00 AM PDT | VentureDeal Staff

   Indianapolis, Indiana  --  Technology marketing executives commented that the future of online marketing will succeed based upon an enterprise's ability to meet the demands of hyper-connected consumers.

The comments came at the annual ExactTarget Connections 2011 marketing conference and included executives from Facebook, Twitter, Facebook, Yahoo and other notable online companies.

Brad Rencher, senior VP at the Omniture Business Unit of Adobe said that interactive marketing must deliver messages with speed, context and relevance in real time in order to generate acceptable results.

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