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YuMe And Samsung Partner On Smart TV

Tuesday, January 10, 2012 5:00:00 AM PDT | VentureDeal Staff

   Redwood City, California  --  Software technology company YuMe and Samsung Electronics have announced a partnership to provide advertising on Samsung's TV platform.

YuMe has created what it calls the "operating system for TV 2.0", which enables the ability to connect advertisers, application developers, content distributors and publishers with television audiences.

Under the partnership, Samsung will host a TV Brand Lift study, utilizing State Farm as the charter advertiser for the video advertising survey trial.

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