News

Technology News

YuMe And Samsung Partner On Smart TV

Tuesday, January 10, 2012 5:00:00 AM PDT | VentureDeal Staff
   Redwood City, California  --  Software technology company YuMe and Samsung Electronics have announced a partnership to provide advertising on Samsung's TV platform.

YuMe has created what it calls the "operating system for TV 2.0", which enables the ability to connect advertisers, application developers, content distributors and publishers with television audiences.

Under the partnership, Samsung will host a TV Brand Lift study, utilizing State Farm as the charter advertiser for the video advertising survey trial.

Email Page  Email Page | Print Page Print Page

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.
Venturedeal Twitter Venturedeal Facebook Venturedeal Linkedin


PCI - Level1