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Citi Launches Facebook Social Rewards App

Wednesday, January 04, 2012 5:16:00 AM PDT | VentureDeal Staff

   New York, New York  --  Banking giant Citi announced the launch of a new Facebook social rewards loyalty application.

Called the Citi ThankYou Point Sharing App, the application makes it easy for ThankYou Rewards members pooled their points together with their Facebook friends in order to use the collective value for a shared goal or reward.

Users can combine their points to make purchases or charitable donations.

To launch the application, Citi is giving the first 4,000 ThankYou members who link to the application 2,500 ThankYou rewards points each.

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