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Brand Affinity Bags New VC Investment

Monday, January 09, 2012 5:37:00 AM PDT | VentureDeal Staff

   Irvine, California  --  Digital media company Brand Affinity Technologies has raised $4.5 million in new venture capital investment, according to an SEC regulatory filing.

Brand Affinity has created an "Endorsement Platform" for celebrities and athletes to help them maximize their profit-making potential and provide advertisers with capabilities to understand the best avenues for promotion.

Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.

Brand Affinity is still seeking $2.5 million in additional financing according to the filing.

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