Technology News

ExactTarget Launches MobilePush Application

Wednesday, October 17, 2012 5:00:00 AM PDT | VentureDeal

   Indianapolis, Indiana  --  Digital interactive marketing company ExactTarget (NYSE: ET) has announced the launch of a new mobile application push messaging system.

Called MobilePush, the application is built on ExactTarget's Fuel platform and enables marketers to push notifications from applications on smartphones and tablets.

According to the company, the system "provides the industry's first solution to seamlessly integrate app-level messaging and leverage engagement data from across email, mobile, social and the Web to deliver the most relevant experience."

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