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BloomReach Grabs Series C Venture Capital

Monday, October 22, 2012 5:58:00 AM PDT | VentureDeal
   Mountain View, California  --  Search technology company BloomReach has garnered $25 million in its third round of institutional venture capital investment.

BloomReach has created what it calls the "world's first Web Relevance Engine" that helps to expose content to the right consumers.

New Enterprise Associates led the round, which also included Lightspeed Venture Partners and Bain Capital Ventures.

BloomReach said it would use the financing to double its investment in sales and marketing and triple its investment in R&D.

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