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Jumptap And BlueKai Partner On Mobile Targeting

Tuesday, November 27, 2012 5:56:00 AM PDT | VentureDeal

   Boston, Massachusetts  --  Jumptap and BlueKai have announced a partnership to help advertisers deliver highly targeted mobile advertisements.

Jumptap is expanding its data offering by more than 14,000 data segments by utilizing BlueKai and other data partners.

These segments, along with proprietary algorithms, enable advertisers to more tightly deliver relevant advertisements to mobile users.

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