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WIRED Launches NFC-Enabled Advertisement

Wednesday, March 21, 2012 5:00:00 AM PDT | VentureDeal Staff

  New York, New York  --  Technology magazine WIRED has announced the upcoming launch of what it calls the first-ever NFC-enabled advertising feature.

Readers that own NFC-enabled Android smartphones will be able to launch a mobile website allowing them to see a test drive of a new Lexus automobile by simply placing their phone near the advertisement.

The advertisement will feature embedded chip technology that communicates directly with the nearby smartphone.

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