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NY Times Launches Social Media Advertising

Friday, April 27, 2012 5:01:00 AM PDT | VentureDeal Staff
   New York, New York  --  The New York Times Company has announced the launch of a new digital marketing initiative.

Called Ricochet, the service enables brand advertisers to select specific NY Times articles to bind its advertising to those articles for a set period of time.

The company said that SAP is the first advertiser to utilize the service, which was developed in its newly formed R&D Ventures division.

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