News

Technology News

NY Times Launches Social Media Advertising

Friday, April 27, 2012 5:01:00 AM PDT | VentureDeal Staff

   New York, New York  --  The New York Times Company has announced the launch of a new digital marketing initiative.

Called Ricochet, the service enables brand advertisers to select specific NY Times articles to bind its advertising to those articles for a set period of time.

The company said that SAP is the first advertiser to utilize the service, which was developed in its newly formed R&D Ventures division.

Email Page  Email Page | Print Page Print Page

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.