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Brand Affinity Bags Fourth Venture Capital Funding

Friday, May 04, 2012 5:32:00 AM PDT | VentureDeal Staff

Irvine, California  --  Digital media company Brand Affinity Technologies has secured $7.5 million in its series D round of institutional and strategic venture capital investment.

BAT has created a celebrity endorsement platform to maximize visibility for thousands of celebrities and athletes.

The Matthew Pritzker Company led the round, which included Miramar Venture Partners, Newport Coast Investments, Fulcrum Ventures, Ad Pepper Media International and RimLight.

The company said it would use the financing to expand its sales and marketing initiatives.

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