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Collective Expands Research Partnership With Rentrak

Wednesday, July 18, 2012 5:01:00 AM PDT | VentureDeal

New York, New York  --   Advertising technology company Collective has announced an expanded partnership with Rentrak Corporation (Nasdaq: RENT).

Under the terms of the agreement, Collective will commercialize Rentrak's digital advertising targeting solutions using its Rentrak TV Essentials data.

Called TV Accelerator, helps brand advertisers optimize reach and frequency across television and online digital channels.

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