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Mediaplex Launches Integrated Tag Management

Wednesday, September 26, 2012 5:03:00 AM PDT | VentureDeal

San Francisco, California  --  Mediaplex has announced the launch of its integrated tag management solution for online marketing.

Called Master TMS, the system provides for efficient tag implementation and data collection in data-driven marketing and analytics processes.

Mediaplex says the application is 100% vendor neutral, however advertisers that utilize parent company ValueClick's services get "integrated pricing" as well as robust data integration across numerous offerings.

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