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IAB Releases Final Version Of MRAIDs

Friday, September 28, 2012 5:01:00 AM PDT | VentureDeal
   New York, New York  --  The Interactive Advertising Bureau (IAB) has announced the final release of its Mobile Rich-Media Ad Interface Definitions, MRAID 2.0.

The advertising industry organization says that the new version will "enable greater consistency when it comes to the delivery of a range of rich media ad formats."

IAB received numerous comments on the draft version of the interface definitions, which will enable ad designers to change the appearance and size of their mobile ad creative.

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