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IDG TechNetwork Launches Tech Buyer Data Service

Friday, September 28, 2012 5:17:00 AM PDT | VentureDeal

New York, New York  --  Advertising solution company IDG TechNetwork has announced the launch of a new data marketing application.

Called TechSignals, the application utilizes audience segmentation data from three major technology media groups within the firm to "provide a unique 'identity' to individual ad impressions."

IDG says that the benefits to advertisers will be the ability to "micro-target finite audience segments" while working with multiple data management layers to help define the meaning of content for advertisers.

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