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Deal Announcements

Convertro Garners Series B Venture Capital

Wednesday, January 16, 2013 5:35:00 AM PDT | VentureDeal

   Santa Monica, California  --  Digital media technology company Convertro has raised $5 million in its second round of institutional venture capital funding.

Convertro is building a comprehensive platform that helps marketers understand exactly what is leading to ROI-effective sales.

Bessemer Venture Partners and DAG Ventures led the round.

The company said it would use the proceeds to ramp up its sales and marketing initiatives.

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