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Ensequence Lands AMC Networks And ReelzChannel

Wednesday, December 11, 2013 5:01:00 AM PDT | VentureDeal

   New York, New York  --  Advertising technology company Ensequence has announced partnership agreements with AMC Networks and REELZCHANNEL.

The two firms will utilize Ensequence's AdConneqt+ advertising platform for national interactive television advertising engagement and tracking.

Advertisers can measure viewer engagement by including interactive features in their 30 sec. ads, allowing viewers to respond instantly via their remote control.

Ensequence plans to go live with its platform in the first quarter of 2014.

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