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Adara Accepts $20 Million Venture Capital Financing

Friday, February 22, 2013 5:34:00 AM PDT | VentureDeal

   Mountain View, California  --  Digital media company Adara has secured $20 million in follow-on venture capital investment funding.

Adara has developed audience segmentation technology that improves ROI for advertising campaigns.

QuestMark Partners led the round, which also included previous investors August Capital, Morgenthaler Ventures, ONSET Ventures and Thayer Ventures.

The company said it would use the financing to continue to invest in its platform and growth initiatives.

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