Austin, Texas -- Recommendations technology company Senzari has announced the launch of a new mobile personalized radio application at the SXSW show.
Called Wahwah, the service enables users to create their own music experiences by creating their own radio station, selecting from dozens of existing stations or by allowing them to tune into someone else's station and "co-listen" together.
The system is also location specific in that it makes it possible for users to find what other people are listening to based on where they are located.