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KXEN Launches Predictive Offers On AppExchange

Friday, March 15, 2013 5:18:00 AM PDT | VentureDeal

   San Francisco, California  --  Predictive analytics company KXEN has announced the launch of its software on the Salesforce.com AppExchange platform.

Called Predictive Offers, the system enables companies to utilize their CRM and social profile data to provide personalized offer recommendations.

The application actively learns on its own by analyzing available information to create a mathematically optimal score, as opposed to than rule-based legacy offer systems.

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