Technology News

360i Launches Online Public Relations Database

Tuesday, April 16, 2013 5:14:00 AM PDT | VentureDeal

   New York, New York  --  Digital marketing agency 360i has announced the launch of a new searchable database of influential people online.

Called 360iRMS, the database enables agencies to identify relevant influencers for a brand or campaign as well as track influencer marketing performance.

The platform also compiles conversations and posts in real time to help advertisers track coverage and social conversation during the course of the campaign.

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