Technology News

Nielsen Catalina Solutions Launches Ad Platform

Tuesday, May 14, 2013 5:17:00 AM PDT | VentureDeal

   Cincinnati, Ohio  --  Advertising technology company Nielsen Catalina Solutions has announced the launch of a new advertising platform for consumer packaged goods marketers.

Called AdVantics on Demand, the platform combines actual retail purchase data on consumers with media optimization for CPG marketers.

The firm says that platform will "enable buyer-based segment definition and sales effect retail sales lift measurement for nearly all media touch points."

Email Page  Email Page | Print Page Print Page

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.
Venturedeal Twitter Venturedeal Facebook Venturedeal Linkedin

PCI - Level1