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Nielsen Catalina Solutions Launches Ad Platform

Tuesday, May 14, 2013 5:17:00 AM PDT | VentureDeal
   Cincinnati, Ohio  --  Advertising technology company Nielsen Catalina Solutions has announced the launch of a new advertising platform for consumer packaged goods marketers.

Called AdVantics on Demand, the platform combines actual retail purchase data on consumers with media optimization for CPG marketers.

The firm says that platform will "enable buyer-based segment definition and sales effect retail sales lift measurement for nearly all media touch points."

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