Technology News

ExactTarget Releases Social Media Research Report

Friday, June 14, 2013 5:18:00 AM PDT | VentureDeal

   Indianapolis, Indiana  --  Online marketing firm ExactTarget (NYSE: ET) has announced the release of its latest Canadian digital research report.

Among the reports numerous findings was the determination that 31% of Canadian consumers would be more likely to purchase from a company after following its brand on Twitter.

24% of consumers would do the same after liking a brand or company on Facebook.

Email remains the most effective medium, with 44% of consumers subscribing to a brand's email ultimately making a purchase.

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