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BrightLine And Red Bull Tout Xbox Campaign Success

Monday, August 12, 2013 5:18:00 AM PDT | VentureDeal

   New York, New York  --  Interactive television company BrightLine and Red Bull have publicized their success in a recent  digital advertising initiative.

The latest installment of the "World of Red Bull" appeared on the Microsoft Xbox platform targeting users with the ability to purchase a feature-length film or play a fully-custom arcade style game.

The two firms also created an exclusive content hub.

The resulting campaign saw significant increases in week-over-week engagement, with duration reaching almost 14 minutes per user on average.

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