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News Corp To Launch Global Programmatic Exchange

Thursday, August 22, 2013 5:18:00 AM PDT | VentureDeal
   New York, New York  --  News Corp (NASDAQ: NWS) announced it plans to launch a global advertising exchange.

Leveraging the company's online and mobile products, the News Corp Global Exchange will cover more than 50 websites throughout the English-speaking media world.

The platform will utilize The Rubicon Project as its global sell side service and the company said it will discontinue any remaining arrangements with third-party advertising networks.

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