Technology News

The Trade Desk Launches Data Management Platform

Thursday, August 22, 2013 5:01:00 AM PDT | VentureDeal

   Ventura, California  --  The Trade Desk announced the launch of what it calls a next-generation data management platform for media buying.

The capabilities of the new platform promise to enable media aggregators, agencies and advertisers to utilize big data when executing their media campaigns.

The system also integrates with stand-alone data manager service providers such as BlueKai.

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