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Whole Foods Market Launches Television Series

Wednesday, January 22, 2014 5:17:00 AM PDT | VentureDeal

   Austin, Texas  --  Whole Foods Market (NASDAQ: WFM) has announced the launch of a television series.

Partnering with Pivot, the TV network targeting Millennials, the new series is called Dark Rye and will feature topics such as artists seeking social justice and culinary celebrities focused on maintaining sustainable food traditions.

The first episode will air on Wednesday, January 22 and is hosted by a Bay area fishermen, Kirk Lombard.

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