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First Data Debuts Mobile Loyalty Beacon Technology

Friday, October 24, 2014 5:16:00 AM PDT | VentureDeal
   Atlanta, Georgia  --  Payment technology company First Data is introducing a new device to enhance mobile loyalty for local merchants.

Called the Perka beacon, the device communicates wirelessly with the companion Perka app to enable increased customer engagement and a more personalized retail experience.

Retailers simply place the beacon near the store entrance or point-of-sale and the beacon checks customers into stores automatically.

The beacon supports both Apple iOS and Google Android mobile devices and is free to all current Perka subscriber merchants.

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