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AdStation Launches AdStation Custom Audiences

Thursday, February 13, 2014 5:15:00 AM PDT | VentureDeal

   Kansas City, MO  --  Advertising technology company AdStation has announced the launch of a new advertising targeting service.

Called AdStation Custom Audiences, the functionality enables advertisers to target consumers with a high degree of demographic and behavioral data.

The technology uses advertiser customer data, which is then anonymized and analyzed and compared to larger populations to determine new prospects matching the existing customer characteristics.

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