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XAPPmedia Launches Radio Advertising Service

Tuesday, April 01, 2014 5:14:00 AM PDT | VentureDeal

   Washington  --  XAPPmedia announced the launch of a new advertising service for Internet radio publishers.

Called XAPP Ads, the audio advertisements enable consumers to connect directly with brands through interactive voice response to advertisements.

The company said that National Public Radio (NPR) will be the first publisher to utilize its audio technology for its nearly 23,000,000 listeners.

Listeners can respond via voice activated actions such as: Call Now, More Info, Download App, Buy It, Send Email or Send Coupon.

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